Brilliant Earth

My wife and I bought her engagement and wedding bands from Brilliant Earth. We felt it was worth the higher price point to support a socially responsible diamond company.

We custom designed the rings with the help of BE's designer. They turned out beautiful, special and unique to us.

Or so we thought.

Later we discovered our design was being sold as a standard option on the site.

When we addressed this issue with BE, we received a copy of the legalese from the contract saying they retained full rights to reproduce. While I appreciate the formality and acknowledgment of a contract, never in the million years it takes for a diamond to form did I think BE would commodify a symbol of something so special.

We love what we created, but can't help think BE cheapened a once in a lifetime experience.

Triple bottom line: If you're going to buy a ring from BE, don't use their custom design services. If the design is brilliant, there's a chance it'll be re-packaged and commoditized.

Brilliant? Yes. Earth? No.